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With nothing physical to show customers, all they can do is sell a seductive image.
Companies also want to show customers and shareholders that they are holding the line on costs.
Dog biscuits are available to show customers their canine friends are welcome.
We want to show customers that good design can be affordable".
We were told to compare our prices with the leading competitor and show customers the savings.
They also show customers how to properly use their asthma inhalers or blood pressure cuffs or glucose monitors.
Still, JPMorgan says despite the travails of the last year, surveys show customers are still happy with the bank.
"The reason is we can now show customers the cold, hard facts that our vehicles are world class".
Similar(3)
UNI-SHOW Customers are lining up around the block to see the rotating mannequins, mirrored "Heattech tunnel" and videotaped shopping testimonials from celebrities (Susan Sarandon, Esperanza Spalding, the Tumblr founder David Karp).
At a rally Monday for Mayors Against Illegal Guns, Ms. Wasserman Schultz spoke out for legislation to close the loophole — she called it "outrageous" — that allows gun-show customers, whether felons, terrorists or the deranged, to avoid background checks.
It shows customers fleeing and hiding as gunshots ring out.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com