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The International CES is not for the press or even the consumer as the show's name might suggest: It's for startups.
There's a piece that refers to the show's name, too: a Ferris wheel cart strung upside down with stuffed gloves and Mickey Mouse hands dangling, their arms once blithely in the air.
The show's name: "Hung".
A show's name should sound fresh yet familiar.
The show's name came from the couple's oldest child, Susan.
Despite the show's name, Popeye doesn't seem very repentant.
And yes, even the show's name is ridiculous.
Beats the heck out of painstakingly clicking out a show's name using an onscreen alphabet.
When you tap a show's name on your phone, you're offered a Play Now button.
Tap a show's name to reveal a Record button (and a Record Series button).
(The show's name, unlike the neighborhood's, is unaccented; both are pronounced treh-MAY).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com