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Now, what should we name it?
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Should we name him?
"What should we name them?" "I don't know".
Should we name a couple of their products?
Me: What should we name the new baby?
He was the first to hear the songs we were working on at the time, so when we were thinking of what we should call this project, we decided we should name it after him.
Let us know in the comments what you think we should name it, and we'll feature the best ones in a future newsletter".
The Human Resources function (albeit maybe we should name it "People Operations") is critically important and every company has to focus on making it better every day.
The bike (since it has two wheels, should we call it a "mike"?) is named the Uno.
Perhaps we should just name it "the infamous Dr. Reiter's syndrome," thereby raising the awareness of his historical misdeeds and further commemorating his victims.
Should we name and shame companies that pay women less?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com