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But they should not be, he says, pointing out that these executives "had serious character flaws that were either hidden or ignored for years".
Anyone miffed at being excluded from the target audience for the campaign should not be, he added, because there are plans for an effort "aiming at a more general population later in the year".
Similar(54)
"There's a bit of snobbery towards it that there shouldn't be," he says.
"It won't be easy, but winning shouldn't be," he said.
This is one of those times where you say: 'This just shouldn't be'," he said.
The town is in decline when it really shouldn't be," he said.
That should not be impossible, he reckoned.
"I should not be drinking," he said.
"Kids should not be beaten," he said.
"They should not be afraid," he said.
They should not be pillioried, he says.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com