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Every company should aim to create jobs, to develop its people, to make a significant and positive contribution to the society and environment that it springs from and serves.
"What we should aim to create now is not just a Routemaster replacement, but a whole new generation of London buses that could effect the future of the entire industry.
Among other recommendations, we suggest that scholars from the three disciplines should aim to create a joint publication culture, which should also appeal to a wider public, both inside and outside of academia.
Feminism should aim to create a "genderless (though not sexless) society, in which one's sexual anatomy is irrelevant to who one is, what one does, and with whom one makes love" (Rubin 1975, 204).
Beyond the political bumper sticker of "Creating Jobs," we have to ask what kind of jobs America should aim to create.
Retailers should aim to create shopping experiences that are so irresistible and immersive that the very idea of heading to a retail store is an exciting high-tech event.
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Or should it aim to create alternative economic models that can produce and sell goods differently?
Developers who aim to create hit franchises should stay away from categories with very high CPI, because this makes scaling the product difficult and expensive.
They aim to create infrastructure and expertise.
"I aim to create heirlooms".
We aim to create a great upheaval in society".
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com