So this party, which didn't exist a year ago, had no need to fall back on a shorthand, to place themselves on a spectrum that they didn't believe in.
Once just shorthand for a tour bundling transport and lodging, these days it carries dingier connotations: high-rise hotels, beaches crammed with blistering bodies, lurid cocktails slurped from exposed belly buttons.
Belle and Sebastian: Girls in Peacetime Want to Dance Once considered shorthand for anything twee and indie, Belle and Sebastian throw disco flourishes and dry humour into this ninth studio album.
For many, Easington is shorthand for the devastation wreaked by Thatcher on whole industries and communities.
And in any case, this man is using "sectioned" as a shorthand for wanting to stay in hospital – to be anywhere, in fact, other than his flat, with its bags of rubbish and abusive neighbours.
It's a cosy thought: the word "poverty" is nothing more than lazy nomenclature, unfair shorthand for helpless, naked babies with swollen bellies and xylophonic ribs.
Today's front cover bothers me only in one regard and that is in the racial stereotypes employed in the depiction of the prophet Muhammad, a shorthand here for Arabs and Muslims more broadly.
Between them, the property developers, commercial landlords and PR agencies have turned London into shorthand for banks, unaffordable flats and restaurants serving caramel-coated bricks (yes, bricks).
With immigrants as people, as distinct with immigration as a shorthand for a broad sense of happiness with today's Britain, familiarity usually breeds content, not contempt.
We call them all migrants, but the word is unsatisfactory shorthand.
This is pop-culture shorthand that even David Cameron couldn't misinterpret.
