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It is better to err toward longer but descriptive names, such as "non_cancelled_orders," or "Tours Created To Tours Completed Conversion %" than shorter names that users think they understand.
Also we're seeing a trend on mobile devices to people liking short names and there will be opportunities for shorter names here, just because what was previously a second-level name now becomes first-level".
Scientist and cockatoo authority Matt Cameron has proposed dropping the "black" and shortening the name to "yellow-tailed cockatoo", explaining that shorter names are more widely accepted.
Stock up on some iron-on letters in advance so you can personalize and jazz-up your kids pjs with their monogram, nickname or full spelling for shorter names.
The former are put in a gazetteer list for case insensitive matching of longer names to increase recall, and the latter are used for case sensitive matching of shorter names to increase precision.
In general, we believe that multiple numeric suffixes can become confusing and that shorter names are preferable, unless there is a compelling reason to provide a name that incorporates detailed phylogeny.
Similar(50)
It has a newer, shorter name: Nicholson.
THE chief benefit of the merger of Dewey Ballantine and LeBoeuf, Lamb, Greene & MacRae may have been a shorter name.
By 1920 the national organization had assumed the shorter name, National Urban League.
I can think of a shorter name for the "heaviest ore of the body".
The artist formerly known as Marina "La Canillas" Abad is back, with a shorter name and a new musical direction.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com