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Most companies use simple, short-term measures.
But such short-term measures ignore an even bigger problem.
These can only be comparatively short-term measures.
Short-term measures should keep the water trickling for now.
So policymakers' responses cannot be evaluated by short-term measures, either.
One-off moves like issuing debt or selling assets are short-term measures, he said.
In any case, as many speakers argued, the value of short-term measures is limited.
Mr. Bayh cited gridlock in Congress over short-term measures to stimulate the economy.
These can range from implementing long-term development programs to short-term measures like installing flower planters.
So far, Mohamed Morsi's Islamist-led government has attempted to keep Egypt afloat with short-term measures.
Governments will need to be credible and implement short-term measures without losing sight of their core strategic challenges.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com