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The result supports the relationship between shopping values and customer satisfaction, where both the shopping values show positive significant influences on customer satisfaction.
The result supports the relationship between hedonic shopping values with customer satisfaction, loyalty and repatronage intentions.
Shoppers of these cities are unfamiliar with the mall concept and have limited exposure of shopping values in the past.
Retail shopper confusion thus explains why shoppers experience low hedonic and utilitarian shopping values in certain shopping situations.
In this paper, we show that the kinetic quality of the store has an impact on hedonic and utilitarian shopping values and on purchase.
The present research focused on the influence of utilitarian and hedonic shopping values on satisfaction of mall shoppers of central India Bhopal by establishing a proposed research framework based on 288 responses from two shopping malls, using utilitarian and hedonic dimensions of shopping values.
Similar(50)
The impact on shopping value is similar in magnitude to that of atmospheric quality.
Making it easier for users to get shopping value from Instagram could keep it on people's homescreens.
A mediation analysis by means of structural equation modeling confirms the mediating role of retail shopper confusion between cognitive fit with an environment and shopping value.
In addition to the hedonic value of the product itself, consumers may also perceive a high hedonic shopping value associated with the price discount that they received when they shop for apparel (Jin et al. 2003).
This paper aims to investigate the omni-channel shopping value (SV) by proposing and empirically testing an omni-channel SV model based on SV literature and omni-channel literature reviews to identify the key omni-channel concept characteristics.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com