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The New York Times also tested other shopping tools.
The average retailer has spent just $14,000 developing shopping tools for tablets, which Forrester calls "anemic".
However, most online shopping environments do not consider product greenness in their recommender systems or other shopping tools.
Thousands of companies making mobile games, shopping tools and other programs have sprung up in the last two years as the iPhone in particular has taken off.
Other plans for the Web site include comparison shopping tools for pet insurance, an area Mr. Keh said he saw as lacking in transparency.
The slowdown could mean store closures as retailers invest more in developing mobile apps and other online shopping tools, and try to reduce high-street space.
Similar(23)
Travelocity offers a similar shopping tool.
As Amazon.co.uk's group product manager Rakhi Parekh says, it can be a useful Christmas shopping tool.
Quick Calls Sccope, a new BlackBerry app ($3, with free trial), is a mobile comparison shopping tool.
If you thought Google was an advertiser, or a search engine, or a video platform, or a news service, or a shopping tool, you're right.
The European Commission is bringing a high-profile case against Google, arguing that it has abused its huge power to promote its own shopping tool over those of others.
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