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The mediating effect of shopping orientation was examined and found not to be significant.
For example, research could focus on effects of variables such as shopping orientation (e.g., convenience/time consciousness, price consciousness, etc).
Such research could help apparel marketers develop strategies targeting the shopping orientation of consumers from different ethnic groups.
The majority of researchers devote their attention to male shoppers' typologies which are usually related to shopping orientation.
It extends the concept of shopping orientation (utilitarian and hedonic) to account for emerging motivations among French consumers: shopping in line with sustainable and ethical values.
Based on comparable and systematic research results, the framework that enables cognition of how shopping orientation is expressed in male shopping behavior was designed.
Similar(50)
This paper investigates the influence of consumer shopping orientations on grocery channel attractiveness and choice.
Our findings indicate that consumers shopping orientations influence the way consumers will combine the different channels and store formats for grocery purchase.
While most retailers use a prototypical design, we propose that the effectiveness of a Web design depends on customers' cognitive shopping orientations (i.e., specific schemas of store-based or web-based experiences) and their situational processing intensity (i.e., the level of cognitive processing).
The results of this study suggested significant influences of webpage Complexity and Order on customer's preference for the web pages and a moderating effect of customer's shopping motivational orientation on his/her preference for webpage Complexity.
The Museum Center features a gift shop, cafe, orientation and changing exhibition galleries, lectures and special programs.
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