"Advertisers, vendors and retailers are very interested in the shopping context," Mr. Gould said.
"In a shopping context, alcohol would lift people's moods and make them feel more relaxed," said Nancy Puccinelli, an associate fellow at the Oxford's Saïd Business School who studies consumer behavior.
Fillers can be either context-related or context-unrelated depending on their relevance to the shopping context (Taylor 1994 19955).
The current paper investigated the function of justification and cognitive effort related to regret, specifically in the online shopping context in two studies.
We developed and empirically validated a process model of web site success in an online shopping context by identifying the role of pleasure as a key mediating variable.
The results of data collected from online shoppers showed that the three website design characteristics had significant negative effects on perceived irritation in online shopping context.
The moderating impact of the shopping context is tested, demonstrating in which way the relationship between activity and demand-specific motivation is more idiosyncratic in nature than the interrelation of purpose and activity-specific motivation.
Our investigation is guided by the theoretical lens of consumer experience and a qualitative (theory-building) approach, based on convergent interviews with eleven self-proclaimed showroomers and the shopping context of consumer electronics.
The four key findings were omni-channel SV is caused by touch points' SV; this causal effect is moderated by omni-channel shopping perceived consistency; but the content and measure of the constructs must be reconceptualized in the omni-channel shopping context; and physical shopping's nature evolves in both its utilitarian and social dimensions.
However, the effectiveness of these instruments depends on the specific shopping context (food/non-food, shopping frequency, single store/agglomeration, hedonic/utilitarian), the retail environment (gross domestic product, country innovativeness, retail sales share, retail employment, Internet era), and the employed method (participant type, study design, data source).
