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It is hard to overstate what the spending by Mexican shoppers means to Texas retailers.
But the rise of online shopping and cheaper rivals like Primark that appeal to younger shoppers means M&S is facing an existential threat with at least 100 stores closing as part of a reinvention plan.
Although "we're not asking people to reach too deep into their wallets" for Hoover products, Mr. Banny said, which can cost from $129 to $179, the careful attitude among shoppers means the campaign must work hard at promoting benefits and demonstrating the cleaning power of Hoover "where the rubber meets the road".
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"Shoppers mean serious business in this town".
General shops most often sold only one product (66% of the mystery shoppers) (mean 1.5 products, 1.2 to 1.8).
Drug stores most frequently sold two products (to 44% of the mystery shoppers) (mean 2.9 products, 95% CI 2.0 to 3.8).
To get the best deal on a new car, request to see its invoice price; most dealers take such a request as a sign that the shopper means business.
To be a discount shopper meant being lumped with the proletariat.
For some shoppers, kosher means purity of ingredients.
For shoppers it means that supermarkets are likely to look very different in years to come.
For shoppers, that means a tighter timeframe in which to negotiate parking lots and mall lines.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com