Mr. Copeland had been co-leader for the North America consumer and shopper insight practice at McKinsey & Company.
Sales of baking products have been rising steadily, up by 62% since 2007, according to market research and shopper insight firm IRI.
"We expect private brands will continue to grab share year over year because of investments they've made in enhancing quality, innovation and hiring more people with brand experience to help them with marketing and promotion," said Todd Hale, vice president for consumer and shopper insights at Nielsen.
Several marketing analysts, including Todd Hale, the senior vice president for consumer and shopper insights at Nielsen, a global research company, say Greek yogurt represents more than $2 billion of the $6 billion yogurt market, with sales of the Greek style having increased 53 percent for the year ending in early February.
"The most popular form of redeemed coupons, free-standing inserts, is still delivered as a supplement in Sunday newspapers, and newspaper circulation and readership among affluent households is higher than general population," said Todd Hale, Nielsen's senior vice president for Consumer and Shopper Insights.
That meant looking beyond demographics and tapping into shopper insights through behavioral research, says Tracy VanBibber, the company's U.S. packaged goods sales VP.
Derek Smith, vice president, retail industry marketing for DemandTec, a firm that works with retailers and suppliers to draw shopper insights and preferences from transaction data, confirms that current technology is up to the task.
"Through our single platform, we provide a holistic view of payments, regardless of sales channel, delivering unique shopper insights while combating fraud and improving payment authorization rates," the company notes.
DemandTec's cloud-based analytics software allows businesses to examine different customer buying scenarios, both online and in-store, so retailers can spot trends and shopper insights to make better price, promotion, and assortment decisions that increase revenue and profitability.
Shopper insights will continue to be a strong influence in the eStore's ongoing development to help deliver tools, features and expertise that are great for consumers and also create value and sales for PFSweb, P&G and P&G's retail partners.
As more and more women around the world gain economic power, we need to be there to ensure the right shopper insights, the right mix of products, and the right marketing and merchandising strategies.
