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Smart cards could provide merchants with nonconfidential information on shoppers: address, occupation, frequent-flier miles.
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It also would require states to make available free software to calculate the taxes due based on the shopper's address.
Otherwise, they need to explain why online retailers -- which have no trouble calculating shipping charges based on a shopper's address -- shouldn't be required to use similar cloud-based software to collect sales taxes.
A shopper's internet address may be linked to his physical address, letting sellers offer, say, one price for Bel Air, another for Compton.
Aside from the digital aspects, Hellmann's is also addressing shoppers directly in the grocery store by working with the National Chicken Council to market the campaign on chicken packaging.
The Christie's site, www.christies.com, provides phone numbers for its departments; until the auction house departmentalizes its e-mail addresses, shoppers should phone the department first and ask where to send an electronic inquiry.
The counter is only open some of the time — but when it is, a storewide advertisement blares the news to hungry shoppers over the public address system.
There are Chinese-speaking personal shoppers and Chinese public-address announcements.
It has also partnered with online retailers Sierra Trading Post and Monoprice to provide online shoppers with an alternative shipping address when the company doesn't ship to their home.
Mr. Walter of Deutsche Bank said consumers were suspicious of governments trying to lure shoppers to stores instead of addressing fundamental issues like long-term unemployment.
The campaign, by an agency named the Bureau, takes an epistolary form, with each commercial addressed directly to shoppers and starting, "Dear... ...... Other advertisers that gave commercials their debuts with the Academy Awards included Chobani and the Neutrogena division of Johnson & Johnson.
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