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High street shops are studying shopper behaviour by tracking their smartphones or movement.
The economic downturn has combined with a huge switch in shopper behaviour towards buying goods online to bring down many well-known high street names.
Dave Hobday, the managing director of Worldpay UK, said: "We're on the cusp of a seismic shift in shopper behaviour, and predict that everyone from farmers' markets to buskers will go cashless.
In essence, retailers should flex their store experience depending on the number of days left to Christmas, because shopper behaviour and needs change day by day, hour by hour.
So, even though some suppliers could be paying around $50,000 per store a year for a few feet of shelf space, many customers still can't find what they are looking for.Technology is making the process of monitoring shopper behaviour easier which is why the security cameras in a store may be doing a lot more than simply watching out for theft.
That kind of granular look at shopper behaviour could pay huge dividends in terms of helping formulate evolving retail strategy.
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Shoppers' behaviour suggests the opposite.
It later emerged that Target had been analysing shoppers' behaviour to analyse whether a customer was expecting a baby.
Shoppers' behaviour was driven less by wage packets than by the availability of cheap credit.The longed-for rebalancing away from such ephemeral sources of growth has not materialised.
One analyst said Asda's poor performance seemed surprising given that it had been swift to respond to changes in shoppers' behaviour.
A sea change in shoppers' behaviour is under way, the scale of which some retail executives and analysts have likened to the arrival of self-service supermarkets in the 1960s.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com