It's a movie industry equivalent of a corner-shop, directed by Harry Baweja, produced by his wife and starring their son, Harman - who no doubt had to give up his evenings and weekends to work on it for free.
The move by Mr Jones follows Shop Direct, the home shopping group, acquiring Woolworths to run it as an online-only brand in early 2009.
Baldock said the event helped Shop Direct take market share and enjoy a 4% rise in total sales for the seven weeks to 26 December despite an 11% fall in sales at its traditional catalogue brands Littlewoods and K&Co.
These benefits of scale combined with the absence of high fixed cost rents provide Shop Direct with substantial advantages over many rivals, particularly in the middle of a stubborn recession.
Chase has signed a deal with the Merchant Customer Exchange, a group of major retailers including Wal-Mart, the largest US retailer, and Best Buy to accept payments through the bank's technology, known as Chase Pay. 6. Online retailer Shop direct, whose sites include Very.co.uk and Littlewoods.com have jumped 78 per cent to £71.7 million on sales 3 per cent higher at £1.8 billion.
The startup boasts existing customers such as the UK's NHS, Shop Direct, BBC, and Capita.
In the U.K., its marquee customers include the likes of Wimbledon, Dixons Carphone, Shop Direct, National Express and, as the company announced today, tour operator Thomson.
This will include Metail building a consumer-facing app of its own, a departure from simply powering the virtual fitting room offerings of partner retailers, such as Tesco, Warehouse, Shop Direct, House of Holland, Zalando and Dafiti.
According to its LinkedIn page, Cimagine currently works with brands like Jerome's, a furniture store franchise in Southern California; the U.K.-based digital retailer Shop Direct; and the global giant Coca-Cola — its cloud-based mobile platform aiming to help these companies augment their sites and mobile apps and boost online conversion rates and in-store sales in the process.
Presuming all goes well, Metail and ITV are considering making 'Take over the makeover' a regular feature, meaning that the virtual fitting room can add a major broadcaster to its list of, otherwise, big name retail partners which include Tesco, Shop Direct, and Warehouse.
