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First of all, there's the shock factor.
"There was a little bit of a shock factor.
It's the opposite of the shock factor for me.
"She still has the shock factor, and it's not similar to Rihanna or Miley.
But that is the shock factor of this story - ordinary lives being destroyed by fear.
Could this supply a shock factor greater than Nicolas Winding Refn?
"Well, actually it does contain new information, complete with shock factor.
Make it familiar and ubiquitous and the shock factor disappears. Hooray!
P3 After Radio 4 airs the F-word in daytime drama, has it lost its shock factor?
That film divided loyal fans, but proved a versatility beyond the shock factor some detractors claimed was his foremost skill.
But it is still early days and the survey evidence so far could reflect an initial shock factor.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com