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Enter Independent Curators International, a nonprofit organization that for 26 years has sold entire exhibitions -- research, execution, shipping, catalog -- to leading museums.
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Later, his son, Terry, took over the business and increased sales by shipping catalogs to church groups, schools and the offices of pediatricians.
EZiba will ship a catalog with a limited number of items that will be well-stocked, in case consumers order those items in droves.
The company has just extended its collection of classic apparel to include menswear, shipping a small catalog and offering products on its Web site.
The service allows consumers perks from the company like free shipping, an expanded catalog and streaming video.
"The goal was to launch a thousand ships, not to catalog a thousand genes".
These are, mind you, the same shoppers who for years accepted mail-order catalogs' shipping charges, which often add up to 15percenttothethe cost of a purchase.
In addition to generating sales on the Web site, the virtual catalogs have also helped ease the strain on customer service representatives when a new catalog ships, Mr. Hayes said.
During a recent conference call with investors, Mr. Brunner said his company had shipped its August catalog early to get ahead of the Games, which he called "historically distracting to the shoppers".
But you still have to pay separate shipping costs to each catalog from which you order (shipping costs are calculated for each catalog and added to your total during checkout).
"We already had a catalog, a shipping room, our reputation as a long-running family business.
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