So what has happened since Eusébio shined with such intensity at the 1966 World Cup? "I think it's a structural problem," says the former Portugal striker Jorge Cadete, who had a good spell at Celtic in 1996.
He was a careful dresser: what looked like designer boots shined like a guardsman's.
Not only is the price staggering (about £6.5m per game, with the occasional tribute of a fragrant burnt offering thrown in), but also it shined a light on BT's ambitions to compete more agressively against BSkyB.
Being a man of high standards, from his backcombed hair to his exquisitely shined shoes, he found himself pining for the lobster bisque at Maxim's.
Lula, who once shined shoes in São Paulo and lost a finger in a factory accident, is the first Brazilian president to be drawn from the mass of ordinary voters who elected him.
Lula, as he is universally known, was born poor in the north-east, shined shoes on the streets of São Paulo as a child and defied dictators as a union organiser.
Illegal immigrants from Mexico have picked America's fruit, shined America's shoes and sweated in America's workshops; many of their children have grown up to become Americans themselves.
Young, charismatic, and talented, the couple met while filming Branagh's adaptation of and they shined in subsequent roles on both stage and screen (especially notable was the psychological thriller ).
James had another strong regular season in 2015 16 but, once again, truly shined in the play-offs.
"I was a big bag of nothing put together with spit, glue and a couple of film stills," was how he once described himself in his early days as a film star, although he added the rejoinder: "Mind you, when you've shined shoes, delivered papers, made broom handles and served in hamburger joints, 75 bucks and girls to go with it was no hardship".
Where the sun always shined and the gang of preternaturally pretty, popular high school students drank milkshakes at Dairy Queen, hitched lifts in local heartthrob Bruce Patman's Porsche (with the licence plate 1BRUCE1), hung out on the beach, went to proms, diners, malls and endless pool parties at Lila Fowler's palatial home.
