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The campaign also generated new work for the studio; it shifted the perception that it only worked on digital projects, generating new opportunities around design and print.
The former director of Deitch Projects and Pace explained to The Cut: "It was obvious to me that the Obama era had fundamentally shifted the perception of blackness to a more 'wholesome' place in the wider cultural mainframe.
In just two months since he took office, Trudeau's herculean plan — despite ongoing setbacks and pushback following the Paris attacks by people worried terrorists would come in with the refugees — has already shifted the perception of Canada from a country reluctant to alleviate the Syrian refugee crisis to one that's praised as an inspiration.
The development of ART has shifted the perception of HIV/AIDS from a fatal to a chronic and potentially manageable disease.
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Clearly, though, Royal Caribbean, like a lot of cruise companies, is trying to shift the perception that cruising is primarily the pursuit of the comfortably retired.
Think Tank aims to radically shift the perception of the tanks by making them the front yard of the city rather than the currently neglected back yard.
Think Tank aims to radically shift the perception of Madurai's tanks by making them the front yard of the city rather than the currently neglected back yard.
"If 'Mayhem' is about value, we need to shift the perception of Esurance from being a cheap insurance company to being a smart insurance company," Ms. Credle said.
And just as people can manage the impression that they make through their choice of attire, so, too, can the crafting of the headline subtly shift the perception of the text that follows.
He said the idea was to shift the perception of the area from that of a depressed heavy industrial region to one with a modern economy and a high quality of life.
They urge "progress in shifting the perception of chimpanzees as frivolous subhumans that are not in danger of extinction to more scientifically accurate characterizations of our closest relatives that stir interest, respect, and conservation efforts".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com