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It can be tough, he points out, for advertisers to shift their expectations.
On the other hand, when it comes to actual messaging, women shift their expectations only just slightly ahead of the curve, which is a healthier pattern than guys' pursuing the all-but-unattainable.
The reviewer who is not prepared to shift their expectations based on the destination is not a dependable reviewer.
Marketers should account for this as they allocate resources for the year ahead and shift their expectations toward content sources that have been more fruitful in the past, such as email and advertising.
Clinical assessments should directly address implications for future care planning, mindful that patients and carers are likely to shift their expectations at different speeds.
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It charts how it's shifted their expectations of what romance would be like and what constitutes falling in love.
If both of these postdocs had a high level of support as PhD students, they may not have shifted their expectations on moving to a new group and new role.
Full political integration, in contrast, would require a process whereby the political actors in the various states were "persuaded to shift their loyalties, expectations, and political activities towards a new center", namely, the Republic of India.
We wish for Mecom to shift their course towards a realistic expectation of results.
For my book How We Love Now: Women Talk about Intimacy after Fifty, I interviewed literally hundreds of women in person and online, and they reported a similar shift in their expectations for all their intimate relationships -- from grandchildren to lovers to friends to long-term partners.
As a result, the medical field is experiencing an evolutionary shift in their expectations for clinical systems in the hospital environment, creating new internal influences on technology innovation.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com