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"shift the narrative" is an acceptable phrase in written English.
You can use it when you want to suggest that the focus of a story, conversation, or other communication should change. For example, "It's time to shift the narrative away from this character's mistakes and focus on his successes instead."
Exact(48)
The manager only halfheartedly tried to shift the narrative.
The attempt to "shift the narrative" from conciliation to something more insistent stalled.
City officials and prominent citizens tried to shift the narrative toward what had gone right.
We must shift the narrative beyond the tides of this current crisis.
I love those guys, but I don't want it to happen, because it'll shift the narrative about 285.
And for Michael Brown, there are stolen cigarillos, jaywalking or anything the police can say to shift the narrative from their white supremacist practices to black "ghetto" culture.
Similar(12)
Corbyn has already shifted the narrative on austerity, and is in the process of shifting the narrative on terrorism and the "war on terror".
But it could have shifted the narrative, and it would have been true.
Aguero arrived within seconds and rapidly shifting the narrative of the night onto himself.
Michaeli also offers an unusual perspective on the civil rights movement, shifting the narrative from the South to the North.
It's not only about getting our voices out there, it's about shifting the narrative and fighting back.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com