Still, it retains a polemical undertow that's plainly designed to shift the minds of her readers.
The overarching theme of the 2016 festival, which runs until 17 September, is "potentialities", and you feel like the biggest potential Ong is reaching for is a chance to slowly infiltrate and shift the minds of his audiences over months.
Pica, modelled after New York's Museum of Modern Art, capitalises on the winding nooks of its otherwise intimate space to give each of its Western Australian-based artists room to shift the minds of its roaming visitors.
"The result," he continues, "is an investor base that is comfortable with gambling, that understands the risks involved and that can shift the mind-set from resources to some other early-stage industry, whether it be computers or electronics or biotech".
Caitlin is trained in Journey therapy, Reiki and EFT (tapping) and uses all of these modalities to shift the mind-set of not feeling good enough to one of healthy self love and acceptance.
If you focus on and regulate your breathing, it shifts the mind's attention away from your pain and your body's natural response to pain! Proper breathing in a slow, controlled rhythm is the fastest pain reliever you can use.
Others in its history may have left more of a lasting mark on events, shifting the minds of statesmen, or promoting great national and international causes.
Maybe not production, but content-making, so scripting is an area that we want to be part of, because it is a way of telling the whole world about who you are and shifting the minds of people.
