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Furthermore, market opportunities and paradigm shift of markets are also important factors in the process.
The 2000s, especially the aftermath of the 2008 global financial crisis, witnessed the shift of markets for final products from Global North to South, particularly emerging economies in Asia, e.g. China and India (Cattaneo et al. 2010).
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"Meeting participants pointed to heightened financial market uncertainty about the path of monetary policy and a shift of market expectations toward less policy accommodation," according to the minutes.
This leads to a huge shift of marketing spending away from classic marketing towards individual communication with customers through their smartphones.
Without AOL, Bewkes desperately needs to formulate a new digital strategy if Time Warner has any hope of counteracting the advertising industry's secular shift of marketing budgets from expensive magazine and television ads to low-cost web campaigns.
Underlying these mistakes is an aggressive shift of marketing dollars to "above the line" investments.
However, these consumption patterns are likely to change with time due to shift of market targets.
In addition, consumer-driven chemical product design has gained significant attentions in chemical industry due to the shifting of market from commodity to high-value-added products.
As firms pull back from riskier sectors, the new regulatory system may lead to increased borrowing costs, a tightening of available credit and a shift of capital markets financing to less-regulated areas of the financial system, like hedge funds and private equity firms, the ratings agency's report said.
According to Maddox, two factors motivated the shift of target market.
Vivendi's shares rose early in Paris before being caught in the downward shift of the European markets.
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