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"And secondly there's been a shift in the mind of the consumer".
I view this as a required fundamental shift in the mind of the university.
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Colleges have been slow to react to this shift in the mind-set of students, largely resisting efforts to make campuses look and act more like trade schools — and for good reason.
"I'm never super-keen when people say, 'I'm an artist here to save the world.' But since I have these gifts to make music, I'm obligated to use them to cause some kind of shift in the minds of listeners, that will, hopefully, domino into people living better; for themselves and everyone around them".
What this marks is a shift in the mind-set of the American public: Your website is not a part of your business.
Cultural changes require shifts in the mind-set of the whole organization and in the behavior of senior managers.
A shift in the global mind-set is required, and for that to happen we need to face the future with a realistic action plan.
Governments will hopefully see the need to induce a further shift in the general mind-set from reliance on relentless economic growth and natural resources to universal security and a better distribution of know-how and income.
There's no reason why there shouldn't be a creditable open access book publisher in every university around the world, but it is going to require a collective shift in the academic mind-set.
Leaf blowers help leaf-blowing guys make a living, and unless some monumental shift in the suburban mind-set causes homeowners to climb en masse from their La-Z-Boys and get their rakes out, the men with the roaring backpacks are here to stay.
Far less common is a broader shift in the corporate mind-set from trying to get more out of employees to investing more in meeting their needs, so they're both capable of and motivated to perform better and more sustainably.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com