"shift in preference" is correct and usable in written English.
You can use it when you want to describe a change in someone's likes, dislikes, or opinions. For example, "The shift in preference to natural products has lead to an increased demand for organic food."
Indeed, the addition of a decoy caused a shift in preference only when the decoy exhibited the intermediate expression of the trait less preferred initially.
When you compare those numbers to the measly 28% who feel this way about landline telephones, it shows a significant shift in preference toward different types of communication technologies.
By Sasha Frere-Jones August 12, 2008 The traumatic switch from black-and-white to color in the movies, a long shift in preference that did not tip heavily in favor of color until the 1960s.
All participants reported a cultural shift in preference towards slimmer body sizes.
How the choice is framed, or the state of the decision-maker at the time of choice, can induce a shift in preference.
However, a shift in preference toward the two highest concentrations of ethanol solutions was evident from the first reexposure to ethanol and was maintained throughout the study.
Second, the shift in orientation preference could increase from the first to the second adaptation, thus reducing the gap between the adapter and the newly acquired optimal orientation.
The government has spent an estimated 300 million yuan (£29.5m) trying to precipitate this shift in preferences.
In contrast, a shift in preferences toward reurbanization reduces land consumption significantly.
Family Dollar's outstanding third-quarter results released on July 8 reveal the empirical shift in preferences by the consumer from high-cost retailers to discount stores.
This perhaps reflects a paradigm shift in preferences, since more convenient and less toxic options for cART became available within the last decade.
