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This is more than a shift in modality, it is a change in the way we process marketing messages.
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That may not have seemed significant at the time, but it represented a very significant shift in advertising modality -- a move from static messages, to interactions in response to a message.
Most IDPs have been displaced from rural to urban areas; yet, violence in larger urban centers has led to substantial intra-urban displacement, signifying a shift in displacement modalities [ 27].
Notice the shift in mood.
Screening will lead to a shift in primary treatment modalities, as 15% of mastectomies will be replaced by breast conserving therapy.
are different in modality for diseases.
This system was described by Kartika (2016) to account for language shift in multilingual curriculum genres, but is generalised here to describe modality shifting across all systems of pedagogic modalities, including multiple languages.
Importantly, the ANOVA interaction effect (Modality × Learning) revealed a dynamic shift in sensory preference in associative areas (Table 1, interaction effect).
Increasing public awareness about the importance of attaining and maintaining wellness in Canada in recent years is one possible explanation for the suggested shift in motivations, as is the mainstreaming of particular CAM modalities.
The implications of such a shift in selective pressure to the evolution of signalling systems of different modalities, however, remain largely unexplored.
The group of three papers demonstrate a new, potentially important modality in the treatment of cancer that could lead to a paradigm shift in disease treatment.
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