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This is not a shift in marketing strategy.
The W.N.B.A.'s most recent advertising campaign, titled "This Is Who I Am," illustrates a shift in marketing focus from performance to personality.
It is also a significant shift in marketing, aiming to appeal to potential buyers by emphasizing looks and brand image rather than simply playing on the watch's sports features.
Once that process is complete, the FDA and Big Food – represented in Washington by the Grocery Manufacturers Association GMAA) – will tout the new labels as an important cooperative accomplishment, when it's really just a shift in marketing and emphasis.
Tony Ponturo, vice president for global media and sports marketing at Anheuser-Busch, said the decision to discontinue the sponsorship was "based solely on a shift in marketing priorities for the brand".
The Netpliance change came after Lifeminders.com, another Super Bowl sponsor, parted ways with its agency, Fallon McElligott in Minneapolis, part of Publicis S.A., in a decision attributed to a shift in marketing to a business-to-business focus from a consumer orientation.
Similar(34)
The shift in market sentiment has been abrupt.
But the shift in market sentiment was not drastic.
In a recent blog post on the Forbes Web site, Mr. Khosla acknowledged the shift in market sentiment.
He acknowledged that there could be further declines if "the slowdown is triggering a significant negative shift in market confidence".
According to City sources, the company is thought to be having second thoughts because of the shift in market sentiment.
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