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The company is in the midst of a turnaround effort under its chief executive, Tim Armstrong, who is trying to shift AOL to online ad sales from its reliance on the shrinking dial-up Internet business.
In 2006, Time Warner decided to shift AOL to an advertising-supported business model, making AOL's content free to consumers who already had broadband service.
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It's news-worthy because it represents a dramatic shift in favour of real journalism within Aol.
While the AOL-Time-Warner deal represents the optimization of opportunity on the Internet, it also represents a shift from organic growth to acquisition growth for AOL.
"To re-establish AOL as relevant today requires a massive shift in what it stands for to be effective," Mr. Adamson said.
AOL has been decimated by its years of cutbacks and its shift to focus on advertising.
AOL also added 300 journalists to The Huffington Post as it shifted from its roots in aggregating coverage from others to writing more original news.
As companies get larger — and I saw this with AOL even before we merged, but certainly after the merger with Time Warner — we did shift from being an attacker to a defender.
AOL, as the largest Internet provider, could well be in the best position to benefit from this shift.
AOL was also acquiring.
AOL's was bigger.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com