But, for Microsoft and others, the sheer allure of the world's largest market has, for the moment, suppressed whatever misgivings once accompanied their approach to China.
* The sheer allure of Miami - not to mention the to-die-for weather and lack of state personal income tax - compared to that offered by Cleveland in the mind's eye of an international sports superstar in the friggin' prime of his life is intoxicating.
The bizarre scenario has inspired Mr. Rihm to write music of intriguing complexity and sheer sensual allure.
So a holiday rule of thumb: Digital's fab, the future; but for sheer visual allure hard copy is hard to beat.
The required combination of anthropological savvy, advocacy politics and sheer visual allure is beyond the scope, or the interest, of most mainstream institutions.
Still, it is hard to resist the sheer, misty allure of Ms. Saariaho's thick-textured, rhapsodic music and the unusually inventive dramatic structure of this work, especially as presented here.
"Gerry is that once-in-a-generation singer who has the danger and allure and sheer integrity to make every villain he plays the hero," Mr. Sellars said recently from Italy, "and to give every hero he plays depths of darkness that are unimaginable".
Is there any sporting person or team who, despite no previous allegiance, you have been sucked into blindly supporting due to the allure of their sheer dominance?
She devotes much attention to film ("The Searchers," "The Natural," "Cold Mountain" and many others), but even reflected in this modern medium, she realizes, the "Odyssey" owes a measure of its allure to its sheer, echoing antiquity.
Part of Garnett's allure is the sheer amount of energy he surrenders on almost every possession: some guys make the game look easy, but Garnett makes it look hard.
Joan Anderman of The Boston Globe believed that the song is "chart-topper for its sheer star power as well as instant musical allure, and on the eve of Madonna's 50th birthday '4 Minutes' feels a lot like an icon's can't-miss gift to herself".
