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The failure to spot David Cameron's majority coming embarrassed players from across the field, and for those on the Labour side obscured an urgent need to sharpen the message.
Conway, who started with the Trump campaign in July as an adviser to Manafort, has promised to do what Manafort could not: to "sharpen the message" put forward by Trump, rather than try to rebuild his personality from scratch with a teleprompter – something she's previously described as being less about changing Trump than giving him choices.
And if the movie business is to keep making these smart little dramas in which ambitious actors and prize-hungry filmmakers take their annual shot at the gold, it will have to start doing what car makers and packaged-goods companies have always done: sharpen the message and narrow the targets.
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Pressed about whether he wants an additional Democrat to run, Trumka said: "It could be helpful because it sharpens the messages of both candidates".
Hoping to sharpen the Republican message after the candidate's widely criticized response to the embassy attacks in the Middle East and a damaging Politico report of discord within the campaign, the Romney team instead found itself in damage-control mode, defending comments captured in a leaked video about Americans who feel they are "entitled to health care, to food, to housing, to you name it".
A more complicated discussion under way, advisers said, is how to sharpen the president's message and leadership style.
He added that the President's failure on this issue has helped sharpen the Republican Party's message to voters.
Lord Saatchi will both sharpen the party's message and open the wallets of business supporters who, in recent years, have been reluctant to throw good money after bad.
The aim is to show that the two parties have not run out of steam after pushing through reforms on health, welfare and education, and to sharpen the Government's message.
The other was the Interim Committee for Political Discussion - more infamously known as the '79 Group, formed to sharpen the party's message and appeal to dissident Labour voters.
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CEO of Professional Science Editing for Scientists @ prosciediting.com