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When shares started to fall, there was not much to underpin their value.
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Some analysts are expecting Kraft to raise its offer to around 850 pence a share, but Cadbury's investors wont want to hold out for too long lest their own shares start to fall again.
Some shares that started to fall in August have not come back at all: the car industry, airlines and engineering firms, for example.
Gome's share price started to fall in June, along with the share prices of other Chinese retailers, as it became apparent that China's housing boom was losing momentum.
But after switching the sharing features over to G+ (the so called "share-pocalypse") along with the redesigned UI, my guess is that usage just started to fall - particularly around sharing.
The rain started to fall.
Records started to fall.
But then things started to fall apart.
Then the theory started to fall apart.
And then they started to fall.
Then her hair started to fall out.
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