At least one-third of the shares being sold will be allocated to the retail market.
This mix would change, with more shares being issued and new equity instruments being invented.
The price of the shares being sold will be determined after that.
The New York Central Railroad was the favorite stock, 37,000 shares being traded.
Graff plans to sell a 25 percent stake in the company to the public - 85 percent of the shares being offered are new and 15 percent are existing shares being sold by the family, the people said.
Fosun and Axa have said their offer is conditional on more than 50 percent of the shares being tendered.
The deal is expected to close next month, resulting in Crumbs shares' being listed on a major exchange.
A price for the shares being sold this year will be decided between Oct. 20 and Oct. 24.
The 352.5 million shares being offered are expected to list on the Australian Stock Exchange on Nov. 7.
It does that by agreeing to increase the number of shares being paid if the share price falls far enough.
Inmarsat added 25p to 713p despite a chunk of its shares being sold at a discount to the market price.
