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A number of sites offer "virtual disk drives" for stashing files for private or shared consumption.
Consumers categorize themselves on the basis of demographics, social roles and shared consumption patterns or preferences.
And there are untapped opportunities for companies to innovate through shared consumption models or new technologies that enable us to manage our home energy use more effectively.
At a time when there is growing interest in shared consumption, NetJets seems to be taking the concept to new heights.
This model has been overwritten by the "soul mate" model, which sees marriage as primarily a couple-centered vehicle for personal growth, emotional intimacy, and shared consumption that depends for its survival on the happiness of both spouses.
The authors interpret this as the result of preference complementarity and shared consumption (p. 316).
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Now, we also actively champion the development of open-source tools, technologies and processes aimed at improving the discovery, sharing, consumption and evaluation of scientific research.
Critics might point out that most of Unilever's products – from ice-cream to shower gel – are consumed once and cannot be shared after consumption.
Fast Company thoroughly explains and showcases the world of shared value consumption in an April, 2011, article, "The Sharing Economy".
As briefly mentioned in my last HuffPost contribution, shared social consumption is on the rise.
Instagram has become the standard of sharing the images around us, and Spotify and Turntable.fm allow for a shared music consumption experience.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com