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Peretti says the "Share Statement is "often more important than the headline" because it's says why, not just what, they're sharing.
The "Share Statement" is what BuzzFeed internally calls the words you use to describe things you post on social media, like its articles.
Just punch in a query, and Facebook will show a list of matching links you might want to share, allow you to preview what's on those sites, and let you tap one to add it to your status with a caption or share statement.
In 1984, activists nationwide gathered in St . Paulto write a share statement of belief that would become the basis of the Green Party.
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BuzzFeed closely watches these Share Statements to learn what its audience wants to see.
I just stumbled into the unannounced beta of Super, which lets you share statements starting with "The Best", "The Worst", "I Wish", "Check Out", "Don't Ever", or a few other prompts.
"And that's a very important shared statement".
Even more chilling, the police union purportedly declared in a widely shared statement that the NYPD has "become a 'wartime' police department.
Witness Google's decision last week to issue a shared statement of principles with Verizon to protect "the future openness of the Internet and encouraging the rapid deployment of broadband".
In an interview with The Financial Times, Rached Ghannouchi said his party had signed a shared statement of principles with the other Tunisian opposition groups that included freedom of expression, freedom of association and women's rights.
However, Hull City's Official Supporters' Club were unable to agree with City Till We Die on a shared statement to be submitted to English football's governing body.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com