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"That really opened up a conversation about why I take pictures, why I share pictures, who I share pictures with". Now, Whitten says, "any time you see Lily, it is with her permission".
You share pictures with it, draw stupid things and can even discover news on it.
Hence Yahoo!'s purchase of Flickr, a site where people can share pictures with the public or their friends.
A little more than half only share pictures with close family and friends, and most don't share pictures with "a wide audience" (defined by the researchers as more than 200 contacts).
Back in March, a splashy start-up called Color Labs introduced a cellphone app that let people share pictures with friends and strangers nearby.
There are, of course, a countless number of ways to share pictures with your family, ranging from photo-sharing sites to e-mail.
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Actors Sun Li and Fan Bingbing followed suit, sharing pictures with millions of followers.
Instagram couldn't sell a complicated app designed for checking in, hanging out, and sharing pictures with friends.
Color Labs, the start-up that attracted a tsunami of attention by raising $41 million to build a mobile app for sharing pictures with friends and strangers nearby, is hoping to juice its service with a new partnership with Verizon.
"It's the Web fairy tale that all start-ups dream of," said Melissa Parrish, an analyst with Forrester Research, who added: "They took a simple behavior — sharing pictures with friends — and made it a utility that people want".
"It's the web fairytale that all startups dream of," said Melissa Parrish, an analyst with Forrester Research, who added: "They took a simple behaviour – sharing pictures with friends – and made it a utility that people want".
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com