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By rapidly building a visual picture of how the brand compares on a host of metrics market share, penetration, pricing, media spending, and more it points managers to growth opportunities.
Netflix has gained considerable market share penetration in many of the 190 countries where it operates.
The idea is already taking off in some overseas markets like Korea, where similar businesses have achieved over 20percentt of Android market share penetration in three months after their debut, Kim explains.
The Daily Telegraph report that they only held a market share penetration of 5.3percentt in Australia — making them half the size of competitor Deliveroo, and a quarter of the size of Menulog and Uber Eats.
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If they did not reach a target "film market-share penetration" in their territory, they risked being dismissed, as personnel records in an employment-related lawsuit show.
And, as Glenn Solomon, a managing partner at GGV Capital and an Opendoor board member, points out, "Early experience with their initial markets, Phoenix and Dallas, suggests that demand from both sellers and buyers is much higher than that". Solomon sees no reason Opendoor can't achieve double-digit market-share penetration in its mature markets.
("As I looked around the room, I felt like a young wildebeest being surveyed by a group of older and larger — but less nimble — wildebeests, whose superior market share and penetration of the herd were no match for my greater hunger, born of my impoverished middle-class upbringing in the jungles of suburban Boston").
Microsoft still has the No. 1 browser market share; use this penetration to be a force for good, pushing the web to a better place.
"AMD's number-one priority in 2006 is to increase its enterprise share by increased penetration in server platforms and an increased presence in the client platforms," Piper analyst Les Santiago wrote in a recent note.
In Burkina Faso, for example, we conducted a customized survey to estimate the market share and audience penetration of each radio station.
Other work encompasses system planning and reliability [23], effects of battery implementation on total system emissions [20], or investigates the optimal size of a PHS-plant given large shares of IRES penetration [24].
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com