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In came freewheeling measures of worth, like revenue growth, Web site traffic and even customer "share of mind".
"With a lot of companies vying for share of mind, McDonald's is banking on a lot of image to provide a sales boost," he said.
"They also understand that first-mover advantage is a real benefit because it gives them prominence and dramatic share of mind, as well as share of wallet, from the local affluent market and also drives overseas retail and online sales from that local population," he said.
The battle for share of mind.
Obviously, Slack has huge share of mind," Boyd said.
For now, the battle in the West is for share of mind.
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Will we win the battle for share-of-mind every time they pick up their phone or log into their computers?" I have seen many companies move rapidly up-and-to-the-right by Google search rankings only to crash when they rewrite the algorithm or start competing by offering the same service directly on the SERP.
There are other issues at stake, including whether the jury will be told that every shot the officers fired must be justified, and the notion of "acting in concert" -- a prosecution theory that says the defendants had a shared state of mind.
As the co-author of Freakonomics: A Rogue Economist Explores the Hidden Side of Everything and its sequel SuperFreakonomics, co-authors Dubner and Levitt have learned their fair share of mind-changing lessons, turning the study of economics into an understanding of incentives.
"My intention was to find someone trustworthy with whom to share my state of mind and my perplexity regarding a situation that was unbearable, not only for me but for many inside the Vatican," he said.
The parent who is the empathizer begins to share the state of mind of the child if he or she is attuned to their son or daughter.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com