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CAMPAIGNS that feature hidden-camera commercials are popular among marketers seeking to change perceptions about products because they offer consumers a chance to watch other consumers share candid opinions.
Fourteen self-made members of The Forbes 400, from Mark Cuban to James Sorenson, share candid, contrarian and even comedic answers to 20 questionsfrom what they eat for breakfast and how they pray to the importance (or lack thereof) of getting an M.B.A. and what advice they would give to aspiring entrepreneurs.
In another episode aptly titled "Loser Is the New Nerd," the panel passionately put a positive spin being a "loser" while callers share candid and often painful stories from their adolescence.
There's also a blog, PizzaSlimeIRL, where they share candid photos of friends and celebrities wearing their clothing a quick scroll through recent pictures includes images of rapper iLoveMakonnen, WeDidIt producer RL Grime, and plenty of girls.
"The Latino List: Volume 2" (Sept . 24 , 2012A remarkable group of Latino notables, ranging from George Lopez to Soledad O'Brien, share candid personal stories in intimate interviews with NPR correspondent Maria Hinojosa.
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It functioned rather like TripAdvisor: members, many of them Syrian refugees, shared candid information about refugee-friendly hostels, untrustworthy smugglers, and the latest sea conditions.
WASHINGTON — President Bush and Vice President Dick Cheney have been unusually talkative in recent weeks, sharing candid thoughts in a string of exit interviews.
(The Washington Speakers Bureau, which represents Mr. Bush, says on its Web site that he shares "candid insights on his eight years in the White House, his experiences with other world leaders, the nature of public leadership and decision making, and a wide variety of domestic and international issues").
For a decade, daily and at length, Dreher has written about his obsessions — orthodox Christianity, religious freedom, the "L.G.B.T. agenda," the hypocrisy of privileged liberals, the nihilism of secular capitalism, the appeal of monasticism, the spiritual impoverishment of modernity, brisket — while sharing candid, emotional stories about his life.
First, he sat down with Salesforce's Marc Benioff, who shared candid views about his company's prospects, as well as his opinions on other enterprise players.
Khosla shook the ground in the Valley with the most force, however, when he shared candid thoughts on the hype generated by some companies coming out of the Valley's powerful incubator, Y Combinator.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com