"shape the image" is a correct and usable phrase in written English.
You can use it to describe the act of forming or changing an image, such as an illustration, a pictorial representation, or even the mental image of something. For example, "The artist used careful brush strokes to shape the image of a wading bird on the canvas."
For close to twenty years he helped shape the image of the Company by developing communications and presentation policies adhered to till this day.
Fat, ugly, repressed and drably dressed Charlotte, as played by Bette Davis in Now, Voyager, helped shape the image of the spinster for a generation.
Since the fiber plate used for the system has a tapered shape, the image formed on the smaller side is magnified at the larger side.
He stood always on the edge of childlike joy knowing that all he did in his adult life was shape the image of the sport he loved.
Two hundred and fifty years later, it is not talented writers like Boswell who shape the image of charismatic political leaders.
On the back steps of the courthouse after the hearing, Billy Martin, Vick's lead defense lawyer, began working to shape the image of his client as the case enters the sentencing phase.
Its presence shaped the image of the human body as a potent and volatile cultural emblem.
Gradually they shaped the image of the musician who would become Sun Ra, and of the band he would lead, first called 8 Rays of Jazz, then the Arkestra.
Conversely, two sections devoted to "The Invention of Paris" show how foreign artists shaped the image of Paris in the world.
That process includes all aspects of his job description and one that isn't: his role in shaping the image of the team.
But in terms of shaping the image of the franchise, which is moving to Brooklyn this September, he may as well be the owner, David M. Halbfinger writes.
