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The phrase "shape public opinion" is correct and can be used in written English.
You can use this phrase when referring to influencing a large group of people's beliefs or attitudes about a particular topic. For example: "Over the years, politicians have utilized the media to shape public opinion on a variety of issues."
Exact(57)
Lawyers and witnesses often played to the cameras, trying to either get publicity for themselves or shape public opinion in a way that could ultimately influence the jury.
Public health officials realize that the media can shape public opinion and influence decision making that can influence population health and welfare.
Shalit's public campaign didn't shape public opinion.
Magazine articles are one way to shape public opinion.
The Bureau once tried to shape public opinion.
And there are signs that the power of broadcasters to shape public opinion is waning.
In the fight to shape public opinion, conservatives face well-organized liberal foes.
But the attempts to shape public opinion and form alliances are well underway.
"Hence, they are portraying this as a surgical strike to shape public opinion".
Those campaigns were slick and sophisticated attempts to shape public opinion.
Similar(1)
The key--how the president used the power of his office to shape public opinion--should not be overlooked.
More suggestions(17)
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form public opinion
determine public opinion
shaped public opinion
shape public perceptions
affect public opinion
shaping public opinion
shape public thinking
shape young opinion
shape public life
shape public education
shape public reaction
shape public awareness
shape popular opinion
shape public space
shape public consciousness
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com