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In one version of "Absolut L.A.," a swimming pool appears in the shape of the bottle.
Given the task of, say, opening a bottle, the user identifies the correct tool in the knife, opens it, and thereby transforms the device into an implement that can pry off a bottle cap.In this case, the actual customisation is crude: no matter what the size and shape of the bottle cap, the shape of the bottle-opener does not alter.
Most drug makers would react the same way, said Alex Zisson, an analyst with Chase H & Q; some have gone so far as to patent the color of the pill, or the shape of the bottle the drug comes in.
One might think that the perfume reminds her of this glorious moment, of having arrived professionally, and in London no less, but Ms. Kilimnik said no. "I love the apothecary shape of the bottle," she said.
But after changing the name of both the company and the water along with the shape of the bottle, the executives were still stymied on how to advance the brand.
Whether it's Lady Gaga's Fame or the early-20th-century classic Chanel No. 5, now promoted by Brad Pitt, the focus is typically on the shape of the bottle, the color of the packaging and the images of romance — or celebrity — constructed by a marketing department.
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Jean-Hervé Chiquet, whose family now owns and operates Jacquesson, the winery that absorbed Juglar, said that the shape of the bottles and the use of the name Juglar indicated the Champagne was from the late 1820s, and may have been stored for some time before it was shipped.
The model leads to direct conclusions about parameters, such as the brush persistence length, describing the overall shape of the bottle-brush polymers.
We found that measures of the shape of the bottles can model the membership to a product category.
The outright winner this year was a simple poster from Heinz for tomato ketchup showing a sliced tomato in the shape of the ketchup bottle with the legend: "No one grows Ketchup like Heinz".
Other than the shape of its bottle and the design of its label, both irrelevant to the quality of the contents, it's a neutral fluid without "artistic" characteristics.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com