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Leaders should be sensitive to how their personal behaviors shape norms; employees will not feel pressure to check their mail late in the evening if their bosses aren't using that time to send messages.
Earlier this year, Will Hutton, executive vice-chairman of the Work Foundation and an Observer columnist, was appointed by the government to head a review into creating fairer public sector pay – and to what extent a multiple between top and bottom public sector pay, say 20 to 1, could help shape norms of private sector pay.
In other countries, religious communities have been instrumental in helping to shape norms around abstinence, monogamy, and/or condom use, all of which contribute to a decline in sexually-transmitted diseases.
Informal social networks from a web of associations provide support and serve to shape norms of behavior, and they have the capacity to produce social capital [ 7].
Communities of practice, in which those engaging frequently with each other shape norms and expectations, may be loci for such change 60, as has been observed in malaria case management in Ghana 61.
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Social relations, in particular, in families, influence individual behaviour by shaping norms around healthy attitudes and by using collective prevention resources [ 60].
People are tied to places, and those places continue to shape particular norms and values.
"My experience working in the campus space has made me believe that colleges can help shape these norms," she says.
While there's plenty of evidence to suggest that mass media programmes shape social norms that affect girls' lives, few research efforts have directly involved girls themselves.
Without strong management efforts to shape values, norms, and behaviors, these offspring units tend to inherit the culture of the parent organization that spawned them.
An advisory board is drafting guidelines that may help shape worldwide norms for military artificial intelligence — and woo Silicon Valley to defense work.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com