Exact(12)
Perhaps that is why Ann Mack, trend-spotter in chief for JWT, one of the world's largest advertising agencies, has proclaimed blue to be the new green in her list of 10 trends that will shape consumer behavior in 2008.
Much of the research in this area is limited in that it has focused upon how a singular element of exterior store atmospherics may shape consumer behavior.
The visual design of food packages can activate heuristic inferences which in turn shape consumer perception and judgment of salient content.
Federal driving schedules, while critical for certification, do not capture the richness of naturalistic cycles, particularly the aggressive maneuvers that often shape consumer perception of performance.
Additionally, based upon the premise that preferences for specific store atmospherics may shape consumer behaviors (e.g., Caldwell and Hibbert 2002), it was proposed that preferences for the external store atmospherics manipulated in the present study may influence patronage intentions.
The following discussion compares young educated professionals and rural migrant workers in contemporary China to consider how class positions shape consumer desires, with a specific focus on two forms of 'romantic consumption' wedding photos and diamond rings.
Similar(48)
Public authorities should set the rules that shape consumers' choices but, within the law, consumers should be free to do whatever they like.
Just as the battery companies find a new set of chemicals that offer solid performance in an acceptable shape, consumers are demanding more performance from their electronics — performance that uses more power.
This study uses the consumer affinity concept to examine the multiple motives that may shape consumers' relationships with food.
Media technology may shape consumers' new motivations for disseminating social word-of-mouth (sWOM) via mobile social networking sites (SNSs).
The factors that shape consumers' views such as perceptions, knowledge and information, trust and socio-demographic attributes that influence consumers' views, are also included.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com