As befits a book with large sales ambitions, "The New Digital Age" promises to be broad in scope, taking in how technologies will shape business and politics.
As they expand into new African markets, TTCs exert their political and economic influence to shape business environments that are profitable for them but costly to these nations.
The reporting requirement represents a novel and, to some, controversial effort by the administration to shape business practices in an emerging economy that has embarked on a remarkable though hesitant opening under Myanmar's reform-minded president, U Thein Sein.
Notably, these include the views that sustainability is a real issue, and not a passing fad; is a "mega-trend" which will increasingly shape business strategy; and is not yet mainstreamed, but is well on the road to being so.
Yet the fiction of our times is that all business is entrepreneurial, all business aims to behave well, all business accepts that it should pay the social costs of its activities and that any effort to shape business activity is counterproductive.
And Evernote Hello, NeatMobile and the Shape Business Card reader are other services to check out.
What is almost always missing is the human element: How does human behavior shape business opportunities?
In simple terms analytics means using quantitative methods to derive insights from data, and then drawing on those insights to shape business decisions and, ultimately, improve business performance.
