But it's typically the studio movies that drive the box office — and shape audiences.
An author, for example, is a social being, raised and shaped by society and is in a dialectic relationship with the audience: the audience provides recognition and an income, and the author shapes audiences' tastes and behavior.
But there was plenty of behind-the-scenes dialing to fill the seats and shape the audience beforehand.
The Queen of Teen is a prestigious accolade, awarded to an author who, according to their teen readers, can evoke and shape an audience more than any other.
Ford's first film for Fox, "Just Pals" (1920), already displays his innate, impeccable sense of composition and his manner of moving fluidly and invisibly from shot to shot, each angle and edit calculated to shape the audience's impressions without calling the slightest attention to technique.
Many of these songs – like live favourite Lover of the Light, the banjo-powered lay hymn Whispers in the Dark or the more intriguingly tormented Lover's Eyes – have existed for over 18 months, beaten into studio shape by audience response.
Dynamic music is an option now for storytelling, and content creators need to realize the power of music as a tool to not only enhance the emotion in a story but to shape an audience's perception of every element of their experience, directing their gaze to the desired story arc, placing them in a time, location and aesthetic, and opening their eyes to the meaning in an often confusing experience.
Plus, regularly featuring staff in some of these well-produced and useful videos helps shape the audience's understanding of an outlet brand and, ideally, builds some loyalty.
"Something that we try to bring to the concert hall is that we as performers can actively shape the audience's experience through every choice we make about the music we play, clothes we wear, words we say," said one of Brooklyn Rider's violinists, Johnny Gandelsman.
As Daniel Bell pointed out in The Cultural Contradictions of Capitalism (1979), the avant-garde artist "swiftly shapes the audience and the market".
