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In an unusual weekend e-mail to about 50 film critics, SeaWorld representatives called the documentary "shamefully dishonest, deliberately misleading, and scientifically inaccurate".
While big corporations' standard strategy is generally to lie low (McDonald's didn't aggressively confront Morgan Spurlock over Super Size Me, for instance), SeaWorld called Blackfish "shamefully dishonest, deliberately misleading, and scientifically inaccurate" after its release, and accused the film-makers of exploiting the "tragedy" of Brancheau's death.
Near the time of the film's release, SeaWorld called the documentary "shamefully dishonest, deliberately misleading, and scientifically inaccurate".
And misleading.
How misleading.
"This is quite misleading.
This is doubly misleading.
The hype is misleading.
This statement is misleading.
That title is misleading.
True and misleading.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com