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In emotional free-fall from a humiliating encounter about a phantom job, Charlie finds himself suddenly bewitched by this symbol of all he thinks that he disdains — the meretricious allure of shallow showbiz — and he falls fast and hard.
Here is the quintessential pop star of the moment, K'Harma Leeds (Alison Lohman), a shallow, talent-free Britney-Paris-Lindsay amalgam with the allure of a tarnished rhinestone in the dump that passes for a glamorous nightclub.
Some succumb to the allure of the Grotto, a rock formation in shallow water near the shore that is understandably famous for its serenity and beauty.
Unlike the Blasket Islanders, our roots are shallow in the earth, fed by neither love nor memories that cannot be overcome by the chance and allure of moving on.
Fatal allure..
The allure?
The allure is powerful.
The allure is clear.
The allure is unmistakable.
Bit shallow.
The allure — and habit!
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com