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This is not a sexy subject.
"I know it's not a sexy subject, prison reform.
As Northampton vice-chancellor Nick Petford says, university procurement is not a sexy subject, but an important one.
MANDATORY agricultural labor may not seem like a conventionally sexy subject, but then Zoé Valdés is hardly a conventional writer.
Both writers agree that childbirth is not a "sexy" subject for a novel as far as publishers are concerned.
Food has become a sexy subject: people love to talk about it and they love to read about it.
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These sexy subjects require a specific kind of spokesperson.
"Things like terrorism create sexy subjects and we have the authority to cover it".
Luxury-journal editors know this, so they accept papers that will make waves because they explore sexy subjects or make challenging claims.
Our recent Panorama on dementia and Alzheimer's - not exactly sexy subjects - got one of the highest viewing figures for the series, much to the surprise of the editorial team.
It's full of square-jawed spies, bags of cash, gizmos such as the Predator drone and the secure communications link between the Panjshir Valley and Langley, but good too on less sexy subjects like Islamic madrasas and Saudi charitable foundations.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com